About her mission

In 2011, a mother started Yadah to develop clean and safe cosmetics that would effectively treat and prevent further trouble on her children’s skins. As all mothers wish, skincare products should be effective and safe to use without side effects for healthy skin. With that principle Yadah was started and still remains as the core foundation.

As a lover of nature and its beautiful gifts, she discovered that Mother Nature was the solution to her efforts to find the purest ingredients that produced efficacious results. With the help of an amazing team and researchers, we made sure to put the same love and care as what Mother Nature has given us into our products and have grown into an international brand.

Our formulations are derived from the roots, leaves, and fruits of plants, just like how our ancestors have done for Korean herbal remedies. Through our team’s dedication and research to extract the efficacy of the natural resources from our planet, we began our journey with the soothing and antibacterial effects of Korean Black Raspberry Root and the ultra-moisturizing Prickly Pear Cactus Stem.